Mandesh joined Pure Sunfarms from the Liquor Control Board of Ontario (LCBO) where he led as SVP, Supply Chain and Wholesale, overseeing all supply chain operations in preparation for the legalization of adult-use cannabis. Previously, he held executive positions at large scale companies including Longo’s, Target, Aritzia, and Loblaws, where he engaged his leadership, operational, and supply chain expertise to reduce costs, improve efficiency, enhance reliability and service, and inspire innovation.
As cannabis became legal in Canada, Mandesh saw an opportunity to do things differently, which is what led him to the Vancouver-based licensed producer, Pure Sunfarms. As President and CEO at Pure Sunfarms, Mandesh is committed to building a company that continues to set an example in the industry — from product quality, to consumer transparency and advocacy, to building an engaged workforce.
Mandesh approaches leadership with a focus on company culture, which he views as critical to a company’s long-term success. With Pure Sunfarms, he aspires to set the tone across the industry. Much of his success can be attributed to his demonstrated ability to build trust and inspire performance within the organization.
Mandesh holds an Industrial Engineering degree from the University of Toronto and an Executive Education and Financial Literacy certificate from the University of Toronto’s Rotman School of Management.
As VP of Operations, Michael’s expertise provides a critical perspective on how to build, maintain, and continuously improve a dependable supply chain and ensure efficient operations, as Pure Sunfarms and the cannabis industry evolves at scale.
He has always loved building new things and brings a breadth and depth in operational expertise to Pure Sunfarms with experience across various industries, including consumer packaged goods, alcohol, tobacco and automotive. Having held leadership roles for companies such as Labatt and PricewaterhouseCoopers, Michael understands the ins-and-outs of corporate operations, and is continuously identifying opportunities to do things better and smarter. His operational expertise ranges from manufacturing, to supply chains, to IT. He consistently turns to data and insights to inform decision-making, enabling him to rapidly implement best practices and inspire teams to drive operational excellence across every decision.
Michael has always loved building new things and believes in building improvements as a collective team. He believes when you’re building, growing in size and creating high-performing teams, it’s important to do it in a way that embraces culture as well as results.
Michael holds a Mechanical Engineering degree from the University of Toronto, and a Professional Engineering (P.Eng.) certification.
Elaine is devoted to shaping an exemplary company culture at Pure Sunfarms. As VP of People and Experience, she believes in advancing a people-led organization that celebrates diversity and inclusivity and embraces different backgrounds, experiences, and new ways of working.
Elaine brings Pure Sunfarms over 15 years of relevant experience, with time spent at leading organizations such as Hootsuite, Aritzia, and Best Buy Canada. She is methodical in strategic matters and is quick on execution and delivery to help transform fast-paced business environments from infancy and start-up, to growth and acceleration, and from re-invention to transformation.
Elaine’s approach is dynamic. Facilitating change and growth in both people and business drives her to do what she does. She is motivated by struggles and challenges to look for creative ways to best support people in learning, self-discovery, and personal and professional development.
Elaine recognized that establishing core values and foundational business essentials early at Pure Sunfarms was critical to rooting a strong culture from the outset. She worked to establish “H.E.A.R.T. values” (Humility, Empathy, Accelerate, Reliability, and Team) which continue to guide the organization both daily and long-term.
Elaine holds a Masters of Business Administration and Human Resources from the University of Phoenix, and a Bachelor of Arts degree in Political Science and Asian Studies from the University of British Columbia.
Rob’s passion for plants shines through every aspect of Pure Sunfarms. As VP of Cultivation and Operations, he is dedicated to growing high quality plants with a passionate and caring team of growers. He is responsible for all aspects of Pure Sunfarms’ cultivation and greenhouse operations, and continues to showcase world-class growing capabilities to deliver high-quality, consistent cannabis to the Canadian market.
Before Pure Sunfarms, Rob was the Grower and Facility Manager of Village Farms, growing and farming greenhouse tomatoes. The greenhouse that he managed is the same site where Pure Sunfarms now operates and thrives, with Rob overseeing all greenhouse conversion efforts.
He is passionate about everything he grows, and when transitioning his growing focus from vegetables to cannabis, he was excited for a new chapter. Rob’s unique journey has given him over two decades of invaluable experience managing greenhouse operations in British Columbia’s Fraser Valley. His knowledge and understanding of the land and growing conditions, paired with his hands-on growing expertise is at the heart of the Pure Sunfarms greenhouse.
As a seasoned grow expert and a leader, Rob continues to mentor and guide a new generation of greenhouse growers in the evolving cannabis industry. Together, with his team, they continue to learn, innovate, and build upon the existing legacy and reputation of BC-grown cannabis.
Maria is a passionate and results-driven marketing leader with experience across all facets of brand building. As the VP of Brand at Pure Sunfarms, Maria is dedicated to creating brands that resonate with consumers and drive top-line growth for the future.
With over a decade of marketing leadership experience, Maria knows what it takes to inspire a team, and build a successful brand that drives meaningful connections with consumers. She joined Pure Sunfarms after her time at Labatt, where she led the development of new products and built engaging and sales-driven marketing campaigns for leading local and global beverage-alcohol brands, including Corona, Stella Artois and Bud Light.
Maria is passionate about driving brand growth and leverages her expertise to inform all aspects of brand marketing, including strategy, planning, positioning, brand portfolio management, communication, market research and consumer insights, innovation and new brand development. Coming from the alcohol industry, Maria sees endless opportunities within the cannabis market to develop new products and fresh campaigns that resonate with consumers.
She is also personally invested in building an organization and brand that is driven by purpose. She is proud of Pure Sunfarms’ progressive approach to company culture, and continues to lead and inspire a strong, dedicated team.
Maria holds a Bachelor of Commerce from the University of British Columbia.
Julia brings a strategic lens to advancing a compelling corporate narrative for Pure Sunfarms. In her role as VP of Communications & Corporate Affairs, Julia oversees a portfolio including communications, public relations, customer care, government affairs, and community relations. She and her team work hard to collaboratively represent Pure Sunfarms’ collective heart in order to propel the cannabis industry forward.
In her previous role at Edelman, an award-winning global communications firm, Julia developed integrated marketing, corporate communications, and government and stakeholder relations programming for some of Canada’s leading brands including Hewlett-Packard, Canadian Pacific, Shell Canada, QuadReal Property Group, and the National Hockey League. As a communications leader, Julia has a knack for leading and inspiring high-performing teams to drive consumer awareness, build reputation, and earn the trust of stakeholders.
Born and raised in British Columbia, and with roots in BC’s Fraser Valley, Julia is excited to be evolving the narrative of BC bud in the legal market. Julia was drawn to Pure Sunfarms’ vision from the beginning and continues to passionately drive its story forward as Canada’s leading cannabis brand.
Julia holds a Bachelor of Psychology from UBC, a Diploma in Marketing Management, Communications from BCIT, and an Associate Certificate in Mediation from BCIT. She also holds a certificate in Public Participation from IAP2.
Chris is dedicated to operational excellence. As VP of Operations & Manufacturing at Pure Sunfarms, his operational expertise empowers team-members to approach each task with a sense of purpose and ownership to drive impact at all levels of the business.
Chris brings international experience to the team, having spent time as an operations leader in fast-paced, high volume, highly competitive industries across Asia, Europe and North America. Previously, Chris led the Operational Excellence practice at PwC Canada, and spent time with the largest tier 1 automotive parts suppliers in North America. His experience leading operations for organizations around the world has made him a resilient and agile leader with a deep understanding of supply chain and operational excellence at every level.
Chris understands the power of bringing diverse experiences and perspectives to the table, and believes that this is the key to building the most effective, high performing teams. As a leader, Chris is passionate about inspiring others to become leaders and is dedicated to fostering this development in his team. Chris is proud and excited to overseeing operations for one of Canada’s leading licensed producers and recognizes the incredible opportunity to build something special at Pure Sunfarms with a vibrant business culture where employees are empowered to drive and shape the future of the company.
Chris holds a Bachelor of Arts from York University.
Scott is dedicated to building a team of technologists that merge technology and creativity to provide solutions to all areas of the business. As VP of Technology at Pure Sunfarms, he inspires his team to think outside the box and push the boundary of what’s possible while leveraging innovative tools and technology.
Scott comes to Pure Sunfarms with over 10 years of management and IT consulting expertise. For most of his career, he has collaborated with clients to help them achieve their desired business outcomes through the use of technology, data and cloud solutions, resulting in long-lasting relationships. As Client Director at Slalom, he helped to establish Slalom Canada’s Toronto and Vancouver markets, and has helped to support the growth of many retail and CPG organizations throughout his career.
Scott recognizes the important relationship between people and technology, and firmly believes that everyone at Pure Sunfarms plays a part in the technology journey. Scott was drawn to the value-driven culture at Pure Sunfarms, and leads by cultivating a trusted and safe space for team-members to learn, grow, and be their authentic selves. He sees every day as a learning opportunity to identify new and exciting ways that technology can transform day-to-day operations. As a collaborative team, Scott looks forward to the integral role technology will play in supporting the continued growth of the organization.
Scott holds a Bachelor of Commerce from Curtin University of Technology.
Kyle is passionate about building relationships and understanding the unique needs of retailers and consumers. As VP of Commercial, Kyle oversees all sales operations to support the flow of Pure Sunfarms products across the country, and trade operations to ensure that the brand maintains a meaningful presence in-store.
Before joining the Pure Sunfarms team, Kyle spent over 10 years supporting and leading the commercial operations at Canada’s largest brewer, Labatt, where he gained invaluable experience overseeing the execution of national sales strategy and working directly with provincial boards. Whether managing provincial boards and key customers, or leading commercial teams, his approach has been consistently described as that of a driven athlete, determined to succeed.
Kyle holds a proven track record of increasing sales, driving share growth, and propelling profitability and efficiencies. He has a natural affinity for digging deeper and inspires his teams at Pure Sunfarms to understand the needs of provincial boards, store owners, budtenders and consumers alike. When it comes to product education, he cares deeply about providing the right information at the right time, and always has his finger on the pulse of the latest industry trends.
Kyle holds a Bachelor of Kinesiology, Human Kinetics and Business Management from the University of British Columbia.
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