LET’S TALK POTENCY
When you’re choosing cannabis, potency is usually the first thing you look at. Since legalization, packaging rules have only allowed one THC number, so it naturally became the detail consumers rely on. That single value, however, can make it seem like every bud in the bag is identical.
But cannabis doesn’t grow that way, and it’s time the label reflects that.
Why You’ll Start Seeing Potency Ranges
Because cannabis is natural—and nature varies.
Cannabis is an agricultural product. Like coffee beans, wine grapes, or fresh produce, every plant has natural variation. Even buds from the same plant can produce slightly different THC levels. That’s normal biology, not inconsistency.
Instead of choosing one number that can’t represent every bud, we’re introducing potency ranges on our packaging. This range reflects what you can typically expect from the flower inside the bag.
What a Potency Range Means
A potency range is exactly what it sounds like: a window of THC percentages that the flower typically falls into.
It’s not a guess, and it’s not an approximation. It’s based on historical data from hundreds of batches we’ve grown, harvested, and tested over time. That means the range reflects how each strain naturally performs, batch after batch, based on the data we’ve gathered.
The Potency Isn’t Everything
THC is just one part of what makes great flower. When you’re choosing cannabis, consider the full experience:
• Aroma & Terpenes: How it smells and feels.
• Bud Structure & Density: The look and texture.
• Trim Quality: How manicured the bud is.
THE TAKEAWAYS
- Cannabis is natural and variability is normal.
- A potency range is more accurate than one number.
- The best experience isn’t defined by THC alone.
