“You can’t fake legacy,” Orville says, deadpan. “You either lived it, or you didn’t. You either know what quality smells like, or you’re guessing.” 

He’s not guessing. And neither is the team he leads. While many in the cannabis industry are scrambling to follow trends, we’re out here setting them by staying true to where cannabis came from. “Our roots go way deeper than a spreadsheet,” Orville says. “Some of our people were doing this in the dark, long before legalization flipped the switch.” 

Village Farms Canadian Cannabis pair the heart of legacy growers with the precision of modern engineering and research. And the result is premium cannabis at scale. No compromise. No shortcuts. 

“Look, we’re not running a museum,” Orville grins. “We honour the past, but we’re not stuck in it. We’re bringing legacy into the now and building on it.” 

Now that cannabis is legal, we get to do things in the light. We get to experiment with modern tech, test new innovations, and push boundaries that legacy growers only dreamed about. 

“But let’s be clear: we didn’t get here alone. Everything we’re building now is only possible because of the push that came before us. The risk, the resilience, the pursuit of better. That’s the reason we are where we are today.”  

And that blend of past and present runs through everything: genetics, techniques, the very air in the grow rooms, not to mention hang drying and hand trimming. Methods that most scale producers walked away from, we leaned into. Because they work. Because quality demands it. 

It’s not just what we do, it’s how we do it. 

“Look, we’re not running a museum,” Orville grins. “We honour the past, but we’re not stuck in it. We’re bringing legacy into the now and building on it.” 

Now that cannabis is legal, we get to do things in the light. We get to experiment with modern tech, test new innovations, and push boundaries that legacy growers only dreamed about.  

“But let’s be clear: we didn’t get here alone. Everything we’re building now is only possible because of the push that came before us. The risk, the resilience, the pursuit of better. That’s the reason we are where we are today.”  

And that blend of past and present runs through everything: genetics, techniques, the very air in the grow rooms, not to mention hang drying and hand trimming. Methods that most scale producers walked away from, we leaned into. Because they work. Because quality demands it. 

Every day, production lines pause. Batches get flagged. Teams huddle around buds under bright lights. It’s not a delay, it’s a choice. One that puts quality first, always. 

“We stop the line because we actually give a shit,” Orville says. “This is cannabis. An agricultural product. You can’t automate it.” 

That mindset starts from the top, but it’s owned by everyone. Village Farms Canadian Cannabis isn’t built on hierarchy, it’s built on hustling hard. It’s the cultivation team walking every row. The R&D scientists tweaking variables to get just a little more terpene expression. The QA folks who will catch that one odd bud in a thousand. The sales team that only sells what they’d smoke themselves. 

“We’ve got people who will straight-up reject a batch if it doesn’t pass a vibe check,” Orville laughs. “And I love that. That’s the standard. If it wouldn’t fly back in the day before licenses, before labs, before anyone wore a suit to a grow, it doesn’t fly now.” 

This isn’t romanticizing the underground. It’s recognizing that the underground knew what good looked like before “lab tested” became a buzzword. 

That fire still burns in the culture. In how decisions get made. In how new ideas get tested and torn apart and then rebuilt better. Questions are encouraged. Disagreements aren’t buried: they’re aired, debated, resolved. 

“We don’t hire yes-people,” Orville says. “We hire people who say, ‘But what if we tried it this way?’ That’s how you find new highs. And we do it together because cannabis is a team sport. Anyone who thinks they can lone wolf it hasn’t spent enough time trimming fan leaves.” 

It’s this shared mindset that takes legacy beyond tradition.

At Village Farms Canadian Cannabis, legacy is a blueprint. A challenge. A call to do better, be better, grow better. To push boundaries and innovate without losing sight of where this all came from. 

“We’re not chasing hype,” Orville shrugs. “We’re building something real. That’s what legacy did. That’s what we’re doing out of respect.” 

And we’re doing it at scale, with standards that would make any OG nod. Because at the end of the day, Village Farms Canadian Cannabis isn’t just growing weed. We’re growing a movement, one rooted in craft, powered by people, and proud of where it all started.